Founder · eCommerce & B2B CRO Strategist
Building high-converting businesses
— not just beautiful websites.
Sania Gupta grows brands through strategy, UX and Conversion Rate Optimization — as founder of Digital Kangaroos (B2B & corporate) and Cart Potato (Shopify & D2C).
10+
Years in industry
200+
Websites delivered
2
Agencies built
Sania Gupta
Founder, Digital Kangaroos & Cart Potato
About
"A website is a business asset before it's a design object."
Sania started out designing websites the way most agencies do — chasing polish. It didn't take long to notice the gap: sites that won awards and portfolios but never moved the numbers that actually mattered to the businesses paying for them.
That gap became her specialty. She built Digital Kangaroos to bring Conversion Rate Optimization into B2B and corporate web design — a space that still treats CRO as an afterthought — and later founded Cart Potato to apply the same discipline to Shopify and D2C, where buying psychology plays by entirely different rules.
Running two agencies at once is deliberate: it keeps her close to both sides of how businesses actually sell online, and it's the reason her point of view on design and revenue keeps getting sharper.
Point of view
Design is a conversion lever
Every layout choice is tested against one question: does this move a visitor closer to a decision?
B2B and D2C need different playbooks
Running both a corporate and a D2C agency is deliberate — the buying psychology, and the fixes, differ completely.
CRO is a discipline, not an afterthought
Optimization built into the first draft, not a plugin added post-launch.
Case studies
A selection of the businesses Digital Kangaroos and Cart Potato have worked with spanning healthcare, industrial and D2C.
Organic India
Shopify Store Revamp + Subscription Integration
231%
increase in conversion rate
31%
increase in total orders
42%
improvement in checkout completion rate
"Cart Potato delivered a performance-driven Shopify revamp that significantly improved our customer journey and conversions. The new experience aligns perfectly with Organic India's values while driving measurable growth."
Tildon Ferrao
-D2C, Tata Consumer Products
Speaking & media
Topics
- The psychology behind high-converting Shopify stores
- Why most D2C websites don't convert
- Scaling Shopify and B2B brands profitably
- Building CRO-first digital businesses
- Women in entrepreneurship
Best suited for
Work with me
Engagements run through Digital Kangaroos or Cart Potato depending on your business — Sania advises directly on the strategic layer of both.
FAQ
Founder of Digital Kangaroos (B2B & corporate websites) and Cart Potato (Shopify & D2C) — an eCommerce and CRO strategist who builds websites that grow revenue, not just look good.
Two specialist agencies and 200+ websites across B2B, healthcare, industrial and D2C — see Case Studies above.
Project work runs through Digital Kangaroos or Cart Potato depending on your business type — reach out and she'll point you to the right team.
Yes — keynotes, panels, podcasts and interviews on conversion-first design are all welcome. Use the contact options below.